Публикувано от account_disabled на Feb 22, 2024 8:51:50 GMT 2
Seven months after the start of a full-scale war with Russia, Ukrainian business is adapting to new conditions. The retail sector continues to work and provide people with the necessary goods. About what key decisions to make, how to properly manage processes in wartime and communicate with the customer and the team, the Webpromo editorial team learned from Foxtrot CEO Oleksiy Zozuli . Interview with Alexey Zozulya, CEO of Foxtrot Oleksiy Zozulya, CEO of Foxtrot Business in conditions of war the main challenges faced with the onset of full-scale war? First of all, maintain management of all objects, remote services, communication between people. And these are 3,500 employees who were in different cities. The task was to keep everyone in touch, to support morally and materially.
It was important to mark and convey to the team what we know, where and how to go. Therefore, to summarize the main challenges for me as a CEO, it was important to: Provide correct and timely communication. Re-establish management, making sure everyone Dominican Republic WhatsApp Number is relatively safe and able to continue working. Determine what to do and NOT to do. Implement all this. If we talk about business challenges, the main thing was to ensure: A chain of commodity stores. Preservation of TMC (goods and material values) in front-line zones. The work of the new team. Agree with partners on the terms of further cooperation in view of the huge losses. can you say that you have succeeded? In general, yes. Looking back, I appreciate that we spent 7 months fruitfully, took the right and timely steps.
Changing demand, declining purchasing power — how is Foxtrot adapting, offering what key consumer issues does the brand address? Each of us who left or took our family westward from Kyiv went through a unique Customer Journey. We saw exactly what the consumer needed at that time: smartphones, other means of communication, extension cords, power banks and things that can compactly replace the usual life, or help to furnish a new place. We issued (to the Armed Forces, TRO) or sold goods that were available; made orders for more promising products, optimized the assortment in accordance with the existing demand. Some categories have become uninteresting for consumers, as in the past year, or the demand for them, on the contrary, has increased.
It was important to mark and convey to the team what we know, where and how to go. Therefore, to summarize the main challenges for me as a CEO, it was important to: Provide correct and timely communication. Re-establish management, making sure everyone Dominican Republic WhatsApp Number is relatively safe and able to continue working. Determine what to do and NOT to do. Implement all this. If we talk about business challenges, the main thing was to ensure: A chain of commodity stores. Preservation of TMC (goods and material values) in front-line zones. The work of the new team. Agree with partners on the terms of further cooperation in view of the huge losses. can you say that you have succeeded? In general, yes. Looking back, I appreciate that we spent 7 months fruitfully, took the right and timely steps.
Changing demand, declining purchasing power — how is Foxtrot adapting, offering what key consumer issues does the brand address? Each of us who left or took our family westward from Kyiv went through a unique Customer Journey. We saw exactly what the consumer needed at that time: smartphones, other means of communication, extension cords, power banks and things that can compactly replace the usual life, or help to furnish a new place. We issued (to the Armed Forces, TRO) or sold goods that were available; made orders for more promising products, optimized the assortment in accordance with the existing demand. Some categories have become uninteresting for consumers, as in the past year, or the demand for them, on the contrary, has increased.